Marketing
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Very Short Q & A based on NCERT Chapter 11
Q1: Define Marketing in modern terms.
Answer: Marketing is the performance of business activities that directs the flow of goods and services from producer to consumer or user.
Q2: List the 4Ps (basic elements) of Marketing Mix.
Answer: Product, Place, Price, Promotion, and Place (or physical distribution).
Q3: Give two examples of services which can be marketable?
Answer: Insurance, education, courier.
Q4: In terms of consumers, how marketing is different from selling?
Answer: The main focus of selling is consumer attraction while marketing focusses on consumer satisfaction.
Q5: Define Marketing Mix.
Answer: It refers to the combination of four basic elements, product, price, promotion and the place known as the four P’s of marketing.